© HAS architects AS

Transforming brands and spaces together

At HAS, our venture into branding and visual identity transcends traditional boundaries, blending architectural mastery with the art of brand storytelling. Our partnership with SoYouMedia is a testament to this innovative approach, where design meets narrative to create spaces and brands that resonate deeply with their audience.

A unified vision

Our collaboration is rooted in a shared commitment to excellence and innovation. With Gjyri Helen at the helm of SoYou, we bring together diverse but complementary expertise. This synergy allows us to offer businesses a comprehensive suite of services that bridge the gap between physical spaces and brand identity. It’s a creative alliance that amplifies the strengths of each firm, ensuring that our clients receive nuanced, impactful branding solutions tailored to their unique narratives.

Crafting cohesive brand experiences

The heart of our collaboration lies in creating cohesive experiences where every aspect of a brand’s identity is thoughtfully considered and executed. From the strategic groundwork of brand positioning to the aesthetic execution of visual identity, our joint efforts are designed to make brands and spaces not just stand out, but also stand for something meaningful.

While our partnership enriches our service offerings, the essence of HAS’s work remains focused on integrating architectural integrity with aesthetic beauty. This commitment ensures that every project, whether a solo endeavor or a collaborative creation, reflects our high standards of quality and innovation.

Services designed for impact

Together, we deliver:


  • Strategic Brand Development: Shaping the core of your brand to resonate with audiences and stand the test of time.
  • Integrated Visual Identity: Ensuring that your brand’s look and feel are consistently represented, both online and in the physical world.
  • Enhanced Digital Presence: Crafting online experiences that capture your brand essence and engage your audience.
  • Communicative Clarity: Aligning your brand’s message across all platforms, ensuring that your story is heard and felt.

Why collaborate with us?

Opting for our combined expertise means choosing a partnership that genuinely values the narrative and spatial embodiment of your brand. It’s about engaging in a creative process that is as meticulous about the message as it is about the medium. With our collective strengths, we ensure a brand development process that’s not just about aesthetics or functionality but about forging a deeper connection with your audience.

Our clients often ask

A branding agency specializes in creating, developing, and maintaining the brand identity of businesses. Our collaboration between HAS and SoYouMedia focuses on crafting compelling narratives, visual identities, and transforming physical spaces to align with and amplify your brand’s essence.

By integrating architectural expertise with branding, we create cohesive experiences that resonate on both a visual and spatial level. This approach ensures your brand’s identity is consistently reflected in your physical spaces, enhancing brand recognition and customer engagement.

Absolutely. Our unique blend of strategic positioning, analytical insight, and creative flair enables us to position your brand in a way that not only stands out but also truly resonates with your target audience, setting you apart in any market.

Our process begins with understanding your brand’s core values and aspirations. From there, we develop a strategic foundation, including brand story, slogans, tone of voice, and visual identity, culminating in a comprehensive brand book that guides all brand-related decisions.

The duration varies based on project scope and client needs. Generally, it can range from a few weeks for a visual identity refresh to several months for a full-scale brand development project, including strategy, design, and implementation.

Yes, our services extend to digital branding, including custom web design, responsive design for all devices, SEO optimization, and content creation, ensuring a strong digital presence that aligns with your overall brand identity.

By establishing a unique tone of voice and comprehensive visual guidelines in the brand book, we ensure consistency across all communications, from your website and social media to physical marketing materials and interior design.

A brand book is a detailed guide that outlines your brand’s visual and verbal identity, including logo usage, color palette, typography, imagery, and more. It’s crucial for maintaining consistency, which builds brand recognition and trust over time.

Certainly. We specialize in both developing new brands and refreshing existing ones. Our approach assesses your current brand equity and identifies opportunities for evolution, ensuring the rebrand strengthens your market position.

Our collaboration leverages HAS’s architectural and design expertise with SoYouMedia’s branding and narrative prowess. This synergy allows us to offer a comprehensive service that not only defines and designs your brand identity but also physically embodies it in spaces that reflect and enhance your brand’s values.